More than two dozen floral professionals from across the U.S. have earned credentials that demonstrate their commitment to the floral industry. Seventeen professionals will be inducted into... Read more
Floral professionals love to talk about their businesses, designs and educate their peers and consumers about the benefits of flowers. Sound like you? If so, the Professional Floral Communic... Read more
Fare thee well, Santa and Baby New Year; welcome, Cupid! Is your Valentine menu ready? In a recent issue of Floral Management, a few members of the Society of American Florists’ Professional... Read more
More than 20 floral professionals from across the U.S. and as far away as Australia have earned professional credentials that demonstrate their commitment to the floral industry. Fifteen pro... Read more
Professional credentials not only give you and your business clout in the industry, but they also distinguish you from competitors. Ready to take your career to the next level? The Society o... Read more
Pandemic-driven popularity of flowers and plants, supply chain challenges, recruiting and engaging a reliable workforce—these are just some of the floral industry trends and challenges that... Read more
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during SAF’s Annual Convention in 2021. SAF h... Read more
Floral professionals already understand the power of flowers in everyday life. This week, a floral artist and educator with an international following is turning a popular city park in South... Read more
An award-winning floral designer from Vancouver, Canada, is the winner of the Society of American Florists’ 51st annual Sylvia Cup Design Competition. Donald Yim, AIFD, PFCI, of West Van Flo... Read more
Experts on the principles and elements of floral design, event management, floral photography, and flower farming are among the seven professionals who will be honored with induction into Pr... Read more
