James Raymond Morley, AAF, AIFD, PFCI, who devoted his life to educating and improving the floral industry, died November 3 in Oklahoma City, Oklahoma. He was 86. Morley’s interest in floral... Read more
A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s highest honor for floral educators. Deborah De... Read more
When Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, stepped into a hotel ballroom last week for the Society of American Florists’ 50th Annual Sylvia Cup Design Compet... Read more
Among the 19 floral designers participating in the 50th Annual Sylvia Cup Design Competition at SAF Palm Springs 2018 are 12 members of the American Institute of Floral Designers, eight past... Read more
By Katie Hendrick This month in Floral Management magazine, we’re profiling some of the up-and-coming people and programs in the floral industry. One definite standout? Klair McDermott, AIF... Read more
The Society of American Florists will honor seven professionals with induction into Professional Floral Communicators – International (PFCI) during the Stars of the Industry Awards Dinner on... Read more
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers — not to mention a cool $3,000 cash prize... Read more
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Then wake up early with Professional Floral Communicators – International... Read more
Looking for ideas to drive more walk-in traffic to your brick-and-mortar shop? Are your floral design mechanics a little rusty? Could you and your team use a dash of insipiration? Jody McLeo... Read more
If you love talking about flowers, floral design or the business of flowers, now is the time to document your presentation experience and audition for Professional Floral Communicators-Inter... Read more