Do you love talking about flowers, floral design or the business of flowers? Do you present programs to garden clubs or other professionals? Then you’re three-quarters of the way to earning... Read more
While the 45th Annual American Music Awards ceremony celebrated the latest and greatest talents of the contemporary music scene on Nov. 19, the floral industry honors outstanding achievement... Read more
Barbara, Lenzee and Lacee Bilke, owners of Madeline’s Flower Shop in Edmond, Oklahoma, always hunt for intriguing containers to raise their designs’ perceived value. One solution? The Premie... Read more
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during the Stars of the Industry Awards Dinner on S... Read more
One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere. That approach may be effective, but it’s of... Read more
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Interested in accreditation through Professional Floral Communicators – I... Read more
Professional Floral Communicators – International (PFCI) has established “Bucks for Bobbi,” a memorial tribute through the American Floral Endowment (AFE), in memory of cel... Read more
Floral industry members around the country — and, really, the world — are saying farewell to Bobbi Ecker-Blatchford, AAF, AIFD, PFCI, the celebrated designer and mentor extraordinaire who di... Read more
Who taught you everything you know about flowers and floral design? Who do you revere most as a floral educator? Who in the industry inspires you and others? Each year, Professional Floral C... Read more
While the Hollywood Foreign Press Association honored the best in film and American television on Jan. 8, the floral industry celebrates its leading professionals in September — and the dead... Read more
