What do a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all marketing concepts that earned SAF members... Read more
A beloved floral industry member, celebrated presenter and designer died March 13. Richard Seaboldt, AAF, AIFD, PFCI, entertained, educated and surprised audiences for five decades. A risk-t... Read more
If you want to take your arrangements to the next level (read: a higher price point), the same old containers and accessories simply won’t cut it. Lisa Weddel, AAF, AIFD, PFCI, of L. W... Read more
What do Olympic winners, beauty pageant winners and theatrical performers all have in common? Each receives a presentation bouquet to celebrate their accomplishment. During its convention, t... Read more
