Surrounded by carnations, roses, greenery, and other stems, a small group of Parkinson’s patients near Minneapolis, Minnesota are learning the art of floral arranging from a retired master e... Read more
Herman Meinders, AAF, was three weeks into selling subscriptions for his new wire service, American Floral Services, and was ready to give up. “I thought ‘You know, I think I made a mistake.... Read more
With one week to go, more than 485 floral industry businesses from 42 states and two countries have signed on to Petal It Forward in their communities on Oct. 21. The feel-good initiative, s... Read more
A group of associated flower shops in Pennsylvania and Ohio came together for the tenth time earlier this month to collect hundreds of pounds of non-perishable items for area food banks. The... Read more
An annual ladies’ night event at Waukesha Floral & Greenhouses last month generated excitement and sales for the Wisconsin business — and funds for a veteran to make a memorable trip to... Read more
Prom, one of high school’s most celebrated rites of passage, is quite an expensive experience. According to a Visa survey, the average American family spends $919 on the big night. Mindful t... Read more
Botanica International Design Studio, a floral event business in Tampa, Florida, run by a family of longtime Society of American Florists volunteer leaders, celebrated its 30th anniversary S... Read more
Over the past four years, Westerlay Orchids has raised approximately $89,000 for the Breast Cancer Resource Center of Santa Barbara. Each fall, the company dedicates a portion of its sales o... Read more
Nearly three weeks after the deadliest wildfire in California’s recorded history began, it is fully contained, thanks in part to recent rains, which have also helped to make the smoke-filled... Read more
Sister companies Royer’s Flowers & Gifts, Stephenson’s Flowers & Gifts and Connells Maple Lee Flowers & Gifts recently concluded their 13th annual “Bouquets for Books” program, c... Read more