The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a great marketing tool for floral businesses that helps consumers experience the joy that flowers br... Read more
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power of flowers in their communities. Want to jo... Read more
The premise of Petal It Forward, the Society of American Florists’ annual goodwill initiative, is well established after eight years: surprise people with two floral gifts — one to keep and... Read more
Save the date! Wednesday, Oct. 19 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill initiative, where on one day thousands of floral indus... Read more
Fourth of July fireworks may be fresh in your memory, but autumn really is right around the corner — and that means it’s time to start preparing for Petal It Forward. The Society of American... Read more
For one Virginia florist, Petal it Forward was a success in every way. Not only did George’s Flowers in Roanoke, Virginia, give away 4,000 bouquets during the Society of American Florists’ a... Read more
Just like the blooms themselves, the plans to participate in the Society of American Florists’ Petal It Forward flower giveaway are unique, not only in how floral professionals are preparing... Read more
Press releases sent? Check. Social media plan in place? Check. Signs printed? Check. Petal It Forward, the Society of American Florists’ annual event in which florists nationwide hand out tw... Read more
Petal it Forward is Oct. 20 — just three weeks away. It’s not too late to participate in this feel-good event where participants hand two flowers or bouquets to an unsuspecting stranger, urg... Read more
Floral and agricultural students are among those planning to spread flower cheer during Petal It Forward, the Society of American Florists’ annual goodwill initiative. In doing so they’ll cu... Read more
