While most of the bouquets handed out during this year’s Petal It Forward event will be given with no reciprocal expectations, Stacey Cofka, a second-generation florist and owner of A Blosso... Read more
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power of flowers in their communities. Want to jo... Read more
Sharon Grubbs, owner of Foister’s Flowers and Gifts, and Jack Surface, owner of two Midas auto shops, are both big advocates and supporters of their community in Muncie, Indiana. So, it didn... Read more
Sarah LoBue, AIFD, ICPF, put a chalkboard sign outside her Carlinville, Illinois shop last week that likely spoke to everyone who saw it: “If Covid-19 has affected your mental health…TAKE ON... Read more
The Society of American Florists’ international goodwill initiative, Petal It Forward, will be held Wednesday, October 20, 2021. Started in 2015, thousands of floral industry members have or... Read more
Mark your calendars! Wednesday, October 20 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill initiative. Event veterans say now is the per... Read more
The mission of SAF’s Petal It Forwards is to spread the word about the power of flowers by having floral industry members give two bouquets to a surprised recipient — one to keep and one to... Read more
This year, Petal It Forward, the Society of American Florists’ popular pay-it-forward floral initiative will look and feel a little different when it kicks off on Oct. 21. Through Petal It F... Read more
Many floral industry members have been wondering if the Society of American Florists’ popular Petal It Forward initiative will still take place this year, and how it will look with physical... Read more
The Society of American Florists is spearheading its popular Petal It Forward initiative again this year on Oct. 21. Here are five ideas to help you create your event plan, so that your big-... Read more
