Between a global pandemic, nationwide protests for racial justice and an upcoming election, tension is high in America today. According to a new study from researchers at San Diego State Uni... Read more
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power of flowers around the country in a year tha... Read more
The pandemic has cancelled so many events and rites of passages this year, but it won’t stand in the way of one of Dalene Baker’s most treasured days: Petal It Forward. The owner of Baker Fl... Read more
Imagine the streets of your city filled with smiling people holding bouquets. Picture your social media feeds brimming with messages of thanks to your shop, for making a person’s day brighte... Read more
For the past two years, Fifty Flowers has partnered with the Boise Police Department and the Ada County Sheriff’s Office to hand out flowers for its Petal It Forward events in downtown... Read more
Before hosting KSAZ Channel 10 reporter Carmen Blackwell, Denham practiced talking points with her marketing manager. “You really only have about two minutes of air time, so you have to be... Read more
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the Society of American Florists’ Petal It Fo... Read more
The Society of American Florists’ 2018 Petal It Forward initiative brought out the best in people all over the country, reminding them of the powerful, positive effect of flowers on individu... Read more
Keep the smiles, hugs and good feelings going and get the most out of your Petal It Forward event with these important — and fast!— follow-up activities: Write thank-you notes and emails. Th... Read more
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story they don’t want to miss. Valerie Lee Ow of... Read more