Come Oct. 24, Alexis Dexter of Forget Me Not Flowers & Gifts in Barre, Vermont, will have at least 30 “Happiness Ambassadors” giving away 2,000 bouquets in five towns, double the number... Read more
As of Columbus Day, floral industry members had notified the Society of American Florists of their plans to randomly surprise people on Oct. 24 with flowers through 321 local Petal It Forwar... Read more
As of early October, florists in 48 states and Washington, D.C., had notified the Society of American Florists of their local Petal It Forward plans for Oct. 24. That leaves two states to go... Read more
Do you want to generate local visibility with potential customers, and establish loyalty among existing ones? Do you want to position yourself as a do-gooder in your community? Then look no... Read more
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters how great it feels to both give and receive... Read more
Taxi drivers, food vendors, law enforcement officers and everyday Americans heading to work were among the thousands of people who received flowers in New York this morning. Capitalizing on... Read more
Florists around the country are gearing up to help consumers feel and share some serious flower love. At press time, florists in 46 states and 170 cities had committed to holding a local Pet... Read more
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at the same time? Take part in the Society of... Read more
