Plants continue to be a hot-selling item in flower shops. To help you capitalize on the plant craze, the Society of American Florists’ learning hub, Career Connection, has a collection of pl... Read more
Houseplants have plenty of appeal. They make people happy. They beautify homes. And for the retail florist, they can provide high profit margins. A recent study by the Floral Marketing Fund... Read more
What makes a houseplant purchaser gravitate to one plant over another? Do consumers care about houseplant containers? Are they buying plants as gifts or home décor? Those are a few of the qu... Read more
Houseplants fill shelves at all kinds of retail outlets, from supermarkets to home improvement stores and deep discount centers. Retail florists can get in on the action, too, and new findin... Read more
Millennials and Gen Z usually take the spotlight as the market segment that’s driving houseplant sales. While this group is definitely interested in houseplants, a recent study shows that pl... Read more
Plants are big — and they just keep getting bigger — as the pandemic fueled a desire to connect with nature. Make plants a priority during your summer downtime with help from the Society of... Read more
