Are houseplants on your Mother’s Day menu? This product category, popular among all demographics, often creates loyal customers who return to grow their collection or buy for friends and fam... Read more
American consumers under pressure from inflation still sought out flowers and plants for Valentine’s Day gifts — and in a big way. The number of Americans buying flowers for Valentine’s Day... Read more
When it comes to sustainability, the floral industry continues to pursue green initiatives with gusto, from recycling water and hardgoods to composting plant material. Plant breeding is an a... Read more
Many trends come and go, but the plant craze, several years old, is holding steady as Americans recognize houseplants’ calming qualities. It behooves retail florists to have grab-n-go option... Read more
Many college students and kids in the south will be back to school in August, making it a great time for florists to promote plants for dorm rooms and teacher gifts. The Society of American... Read more
What makes a houseplant purchaser gravitate to one plant over another? Do consumers care about houseplant containers? Are they buying plants as gifts or home décor? Those are a few of the qu... Read more
Houseplants fill shelves at all kinds of retail outlets, from supermarkets to home improvement stores and deep discount centers. Retail florists can get in on the action, too, and new findin... Read more
Millennials and Gen Z usually take the spotlight as the market segment that’s driving houseplant sales. While this group is definitely interested in houseplants, a recent study shows that pl... Read more
While many high-profile companies, including Google, Facebook and Amazon have delayed reopening their offices until 2022 in response to the latest surge in COVID-19 cases, many other busines... Read more
Plants are big — and they just keep getting bigger — as the pandemic fueled a desire to connect with nature. Make plants a priority during your summer downtime with help from the Society of... Read more
