Posters, postcards and statement stuffers are a fast and effective way to stay top-of-mind with customers and to ensure they’re aware of your shop’s latest and greatest services and specials... Read more
Amazon’s 2019 Prime Day — or rather, Prime Days — may have ended yesterday but guess what? The savings continue at the Society of American Florists. SAF’s big summer sale continues this week... Read more
Give your marketing approach some summer sizzle. The Society of American Florists’ professional designed marketing tools make it easy to keep your name in front of customers. Enhance your sh... Read more
With the prevalent use of the “in lieu of flowers” phrase, it is important to educate funeral directors and consumers about the benefits of sympathy flowers. The Society of American Florists... Read more
The Society of American Florists’ marketing tools make it easy to keep your shop in front of customers — and position florists as professional experts offering a wide selection of top... Read more
Tell the newly engaged and prospective bridal clients that your shop is “Married to Perfection” — so they can “Relax” if you’re handling their wedding flowers. To help members build wedding... Read more
There’s been an undeniable shift to all things digital in recent years, but “old fashioned” tactics, such as sending snail mail, still resonate with a lot of customers. Julie Markert,... Read more
