Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s October 11 Petal It Forward event. Liza Atwood, CEO of F... Read more
Petal It Forward Prep: Recruit Volunteers
From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few extra hands on deck to help with your Oct.... Read more
Across the Country, Floral Industry Members ‘Petal It Forward’
By the end of today, tens of thousands of Americans will have shared free flowers with family, friends and strangers — experiences that will lead to tears and squeals, along with heartfelt t... Read more
At press time, florists in 44 states in 147 cities and Canada had told the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 11. That leaves... Read more
Attract News Coverage with Petal It Forward Media Advisory and Press Release
From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract positive publicity for their Petal It Forward e... Read more
SAF’s Petal It Forward Generates 81.9 Million Impressions
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers, encouraging them to talk about — and delight... Read more
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke with local and national media about holid... Read more
Days after leading a Society of American Florists webinar on generating media buzz, Jackie Levine found herself giving interview after interview with print, TV and radio reporters, ultimatel... Read more
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the Society of American Florists-led feel-good... Read more
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your shop will be at its finest while you are s... Read more