Having a hard time growing your wedding business — or your corporate sales? (Or, insert just about any other segment in the above sentence…) It might be time to ask for help, from the very c... Read more
Thanks to strategic outreach by the Society of American Florists, tens of millions of American women were reminded last month that “just because” may be one of the best reasons to send or re... Read more
When “The View” kicked off its Viewer Valentine Week series this week, flowers, professionally designed by a florist, were its first go-to gift suggestion for audience members and viewers. T... Read more
Looking for a way to bounce back from a bummer of a Sunday Valentine’s Day? It’s not too late to get in on the Petal It Forward love. Last week, the team at the International Floricult... Read more
If you’ve followed our advice and reached out to the media to generate some Valentine’s Day coverage, you likely have a big interview coming up. Remove the butterflies from your... Read more
When “Bachelor in Paradise” alum and Northern Virginia native Ashley Iaconetti called Beth and Lee Herman, owners of Palace Florists in Washington, D.C., to see if they’d l... Read more
On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison Florist Company, two participants in SAF... Read more
A positive feature story and quality photo can help you end the year on a high note. Looking for an angle to get your business in the news this holiday season? SAF has a pre-written press re... Read more