More than 360 floral teams in 48 states, Canada and Puerto Rico have notified the Society of American Florists of plans to Petal It Forward in their local communities on Oct. 23. That leaves... Read more
Good timing, relationships, reaching out to radio stations and via social media, and reminders are some of the ways floral teams have had success generating local media coverage for their Pe... Read more
Raising funds for a local charity and generating goodwill for the shop: these two worthy goals go hand-in-hand. Making the most of that synergy, however, means first getting the word out — a... Read more
Before hosting KSAZ Channel 10 reporter Carmen Blackwell, Denham practiced talking points with her marketing manager. “You really only have about two minutes of air time, so you have to be... Read more
When Society of American Florists member Cameron Pappas was invited to appear on three out of four local news stations and on radio, he welcomed the opportunity — even though it came in the... Read more
A segment on Philadelphia’s KYW News Radio 1060 featured Stein Your Florist Company. Amidst the busiest week of the year, professionals from all segments of the floral industry made time to... Read more
The good news? You have the chance to go on your local news program — or to be featured in a local publication — in the days before Valentine’s Day. The bad news: You have no idea what to sa... Read more
Jennifer Barnard, owner of Tillie’s Flower Shop in Wichita, Kansas, kicked off the holiday shopping season last month with a welcome surprise: an interview request from Krista Miller, a repo... Read more
Keep the smiles, hugs and good feelings going and get the most out of your Petal It Forward event with these important — and fast!— follow-up activities: Write thank-you notes and emails. Th... Read more
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story they don’t want to miss. Valerie Lee Ow of... Read more
