Talk about a star turn: A 70-year-old family florist in Sacramento, California, is one of several local businesses featured in “Yes! We’re Open” a KVIE public television series spotlighting... Read more
#PetalItForward Prep: Media Outreach Posted by Society of American Florists on Tuesday, September 26, 2017 Read more
Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing out flowers or bouquets, don’t be discourage... Read more
Wearing T-shirts in your shop’s signature colors or lime green, fluorescent pink, or neon orange will make your “Happiness Ambassadors” stand out during your Petal It Forward event. If you h... Read more
One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner you ask for donations or reduced price fo... Read more
Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote environmental or social messages, and, according to C... Read more
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and for her own staff. The co-owner of J. Mille... Read more
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of Marketing Jennifer Sparks. “Whether this i... Read more
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your Oct. 11 event. The Society of American Florists provides members with a customi... Read more
Last week, Lori Kunian, owner of Affairs to Remember in Melrose, Massachusetts, joined the prestigious ranks of the American Institute of Floral Designers. Before flying to Seattle for her i... Read more
