For a florist in Eugene, Oregon, the “secrets” to scoring great press in the days leading up to Mother’s Day were simple: Stay positive, work those media relationships, and be available —eve... Read more
The Society of American Florists makes promoting Administrative Professionals Week (APW), April 23-29, easy with 11 radio commercial scripts, a half-dozen sharable graphics for Facebook and... Read more
So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing out on some valuable and low-cost PR, said... Read more
The Society of American Florists makes promoting International Women’s Day (March 8) easy with promotional ideas, a customizable press release, media talking points, radio commercial scripts... Read more
As a shop owner, you are the spokesperson for your business and the flower expert for your community. This Valentine’s Day, seize the opportunity to talk to reporters. Last year, “florists w... Read more
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in early February, “test order” stories detail ev... Read more
How would you handle the situation if your newspaper profiled your business and the reporter peppered you with hard-hitting questions such as “What are the most important decisions you make... Read more
Are you transforming clients’ homes for the holidays? Be sure to share the “before and after” results with your customers and the media, said SAF Vice President of Marketing Jennifer S... Read more
A floral business opening its doors to the public is rarely headline news — or a reason for a visit from the mayor of a major U.S. city. But in Indianapolis Thursday, reporters from local CB... Read more
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering today: How do I turn all of this goodwill and... Read more
