SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational session, “Generate Buzz Through Creative... Read more
During one of your busiest periods, would you let a news station set up a live feed, directly to its website, and broadcast the comings and goings of your design room for the whole world to... Read more
Did you roll your eyes at silly April Fool’s pranks last week? For one New York City florist, the mirth-filled holiday is no joke: It’s an annual — and brand-enhancing — event. For the third... Read more
When “The View” kicked off its Viewer Valentine Week series this week, flowers, professionally designed by a florist, were its first go-to gift suggestion for audience members and viewers. T... Read more
If you’ve followed our advice and reached out to the media to generate some Valentine’s Day coverage, you likely have a big interview coming up. Remove the butterflies from your... Read more
A positive feature story and quality photo can help you end the year on a high note. Looking for an angle to get your business in the news this holiday season? SAF has a pre-written press re... Read more
