Imagine: A customer calls in, bursting with pride about the impressive promotion his favorite niece has landed. He can’t say congratulations in person; he wants to send flowers. All good, ri... Read more
‘Tis the season for shoppers to be on the lookout for a deal — but be careful about running mega sales and employing budget-friendly lingo. Those efforts can do more harm than good in the lo... Read more
Where do you go when you need essential flower shop accounting, financial management, and benchmarking best practices? Does this crucial information even exist in a way that’s specific... Read more
Are you setting your Mother’s Day prices properly? Do you offer charm prices or rounded prices? Do you bundle delivery and services fees, or do you charge separately for them? Do you lure cu... Read more
The grass is always greener on the other side of the fence. The high-end florist wants more business from less affluent clients. The value shop wants business form more affluent clients. Whi... Read more
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and florists had a major advantage over other g... Read more
Floral Management magazine contributor Mark Anderson, who writes the monthly column, The Right Price, said bundling, the practice of combining complementary items (burger, fries and soda — o... Read more
Mother’s Day is just around the corner and — because of that — you might be having an age-old debate in your shop: To discount or not to discount around a major floral holiday. In the latest... Read more
The lead-up to Valentine’s Day inevitably includes news stories on “high priced” roses (and indirect and direct accusations that the industry is taking advantage of love-struck consumers). T... Read more
Pricing is tricky business, with no one-size-fits all solution. Nonetheless, a good pricing strategy can make or break a business. That’s why Paul Goodman, CPA, PFCI, turned his attention in... Read more
