Floral professionals love to talk about their businesses, designs and educate their peers and consumers about the benefits of flowers. Sound like you? If so, the Professional Floral Communic... Read more
For the 20 floral designers competing in the 53rd annual Sylvia Cup Design Competition at SAF Orlando 2022 — the Society of American Florists’ convention in Orlando, Florida — the challenge... Read more
More than 20 floral professionals from across the U.S. and as far away as Australia have earned professional credentials that demonstrate their commitment to the floral industry. Fifteen pro... Read more
Experts on the principles and elements of floral design, event management, floral photography, and flower farming are among the seven professionals who will be honored with induction into Pr... Read more
Professional Floral Communicators – International (PFCI) has established “Bucks for Bobbi,” a memorial tribute through the American Floral Endowment (AFE), in memory of cel... Read more
Floral industry members around the country — and, really, the world — are saying farewell to Bobbi Ecker-Blatchford, AAF, AIFD, PFCI, the celebrated designer and mentor extraordinaire who di... Read more
If you love talking about flowers and presenting programs for garden clubs or industry groups, you’re three quarters of the way to earning the PFCI certification you deserve. The only thing... Read more