Leah Van Ness of Montville Florist in Uncasville, Connecticut, is feeling confident about handling the coming holiday frenzy. That’s because earlier this year, she attended the Society of Am... Read more
More than 115 florists from 22 states gathered in Boston on Sunday for the Society of American Florists’ 1-Day Profit Blast, where they learned best practices for managing their online reput... Read more
A one-day investment can equal lasting results for your business all year-round—that’s what happened for Amber Micciche of Main Street Flower Market in Parker, Colorado after attending SAF’s... Read more
Chances are you already have a business website and spend time on social media. But do you know how to boost search engine optimization (SEO) and manage your online reputation to convert sal... Read more
While some florists may feel pressure to provide the perfect arrangement to honor the deceased, Patience Pickner, AAF, AIFD, PFCI, owner and creative director of The Picket Fence in Chamberl... Read more
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals and its 138th annual convention. Next Gen L... Read more
Seeking the best business tips, design ideas and new products and services for a profitable Valentine’s Day, Texas florists stepped away from their shops Saturday for the Society of American... Read more
Do you worry about the impact of inflation on your profit margin? Are you looking to connect with professionals across the floral supply chain? Do you need a lifeline to navigate the challen... Read more
It’s not easy to tear yourself away from the shop for education — but meeting fellow industry professionals who “love flowers as much as we do” was exactly why Amber Micciche valued attendi... Read more
When it comes to retaining customers, the devil can be in the details — and if you’re not paying attention to the little things, you run the risk of losing customers and the business’s credi... Read more
