It’s the end of a long day. You’re beyond ready to get home. Suddenly you get a notification. A dissatisfied customer has given your shop a nit-picky one-star review that paints you and your... Read more
Well, that was wicked fun. (Sorry. Can’t help ourselves!) On Sunday, 168 floral industry members from 20 states plus Washington, D.C., and Canada gathered in Boston for the Society of Americ... Read more
If tax season has taken the wind out of your sails or the mere thought of your shop’s finances send shivers up your spine, you could use a getaway to Boston, Massachusetts, where floral acco... Read more
According to a Wedding Wire survey, 40 percent of proposals occur between Thanksgiving and Valentine’s Day — meaning there are scores of giddy couples diving into the planning process right... Read more
Looking for a way to promote Women’s Day that doesn’t feel overtly sales-y? Why not spend the week celebrating your female employees and sharing their stories with your followers? Pulling ba... Read more
Following a boot-scootin’ good time last month in Nashville, the Society of American Florists next takes its popular 1-Day Profit Blast program to Boston on Sunday, March 31 — where it... Read more
