Rewarding employees for sales, productivity, and more not only helps attract and retain motivated workers, but it also drives sales and profitability. “Employees are getting more and more ex... Read more
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral business is full of unexpected surprises and... Read more
The labor shortage doesn’t appear to be improving much nationwide — or in the floral industry, where florists have been hampered by staffing shortages amidst a surge in demand for flowers. T... Read more
Dozens of floral professionals from 13 states were in Kansas City, Missouri, on Sunday for a big helping of education and inspiration, courtesy of the Society of American Florists’ 1-Day Pro... Read more
Type “flowers” or “florist” into your browser’s search bar and millions of pages return results. How do you get your website to stand out? Renato Cruz Sogueco, AAF, PFCI, i... Read more
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat customers— ready and willing to sing your p... Read more
What happens when a bride walks in and wants to order personal flowers, ceremony and reception designs — and “something really special” for the rehearsal dinner and next-day brunch? How abou... Read more
The city best known for barbecue, jazz, fountains, the Chiefs and the Royals is the next stop for the Society of American Florists’ 1-Day Profit Blast. Sponsored by Flower Shop Network Inc.... Read more
Well, that was wicked fun. (Sorry. Can’t help ourselves!) On Sunday, 168 floral industry members from 20 states plus Washington, D.C., and Canada gathered in Boston for the Society of Americ... Read more
If tax season has taken the wind out of your sails or the mere thought of your shop’s finances send shivers up your spine, you could use a getaway to Boston, Massachusetts, where floral acco... Read more
