In design rooms across America, floral designers are experimenting with new mechanics— from dramatic of floral walls to delicate of ribbon-suspended stems — and owners are wondering: Do thes... Read more
By Anne Holub Three weeks after SAF Palm Springs 2018, the association is taking its 1-Day Profit Blast to Portland, Oregon, on Sunday, Oct. 7. Sponsored by Frank Adams Wholesale Florist, th... Read more
Ninety-four industry members gathered in Green Bay, Wisconsin last Sunday for the latest installment of the Society of American Florists’ popular 1-Day Profit Blast series, where they bonded... Read more
Want to close the (profitability) gap between your shop and the customer’s front door? When you turn delivery into a profit center, you can. All it takes? Some strategy, planning and k... Read more
The World Wide Web is arguably the world’s largest shopping mall — and it has way too many retailers to count. How’s a florist supposed to get attention in such a crowded marketplace? It’s a... Read more
The Society of American Florists’ 1-Day Profit Blast is heading to the cool waters of Green Bay, Wisconsin, on Sunday, July 15. Sponsored by the Bill Doran Company, the Green Bay event cover... Read more
What’s the best way to capitalize on a full day of targeted education aimed at improving just about every facet of your business, from accounting to sales and designs? Bring a team, of cours... Read more
The Society of American Florists’ 1-Day Profit Blast heads to Detroit this Sunday, May 20. Sponsored by Nordlie and Kennicott Brothers Company, the event features a design presentation that... Read more
You’re days away from one of the biggest holidays of the year. Don’t panic. “Mother’s Day can be a lot easier, profitable and stress-free if your team sticks to these two s... Read more
