Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) — but it in the midst of all that action, the... Read more
With Pinterest dreams and Martha Stewart moms, millennial customers have plenty of ideas — and florists are the pros tasked with crafting those fantasies into reality. Laura Daluga, AIFD, ow... Read more
Eager to start 2018 on a high note, 121 floral industry members gathered in Omaha, Nebraska, on January 14 for the latest installment in SAF’s popular 1-Day Profit Blast series. There, they... Read more
The owner of Iris Blossoms in Clearwater, Kansas, has been counting down the days until her trip to Omaha, Nebraska, for the Society of American Florists’ 1-Day Profit Blast on Jan. 14. “I c... Read more
It’s been more than two years since Rhonda Bullington attended SAF’s 1-Day Profit Blast in Des Moines, an experience that expanded her skillset and provided a boost in business. When the own... Read more
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on Sunday, January 14, in Omaha, Nebraska, for th... Read more
What do a protea, Moscow Mule mug and a troll doll have in common? These are three “tools” Laura Daluga, AIFD, has used to surprise and delight customers at her shop, Department of Floristry... Read more
Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’ 1-Day Profit Blast in Philadelphia. During... Read more
Connecting with millennials and down-sizing boomers. Running events more profitably. Increasing average orders. Finally (finally!) getting a handle on social media organic posts and advertis... Read more
Nicole and Sue Palazzo had already landed in South Florida on Tuesday, September 5, when they got the bad news: due to the threat of Hurricane Irma, SAF Palm Beach 2017 was cancelled. “We we... Read more
