Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last weekend in Philadelphia was simple: She w... Read more
The next stop on the Society of American Florists’ 1-Day Profit Blast road show is less than a 25-minute drive from the Liberty Bell in the Philadelphia edge city of Mt. Laurel, New Jersey.... Read more
The Society of American Florists has tapped Laura Daluga, AIFD, to headline SAF’s 1-Day Profit Blast in Philadelphia on Saturday, March 25. A fourth generation florist, Daluga grew up in her... Read more
Seventy-five floral industry members came together on November 6 in Columbus, Ohio, to learn how to make parties more profitable, unearth “hidden” profits and build better sales scripts, whi... Read more
The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she qualify the caller as a new or existing customer... Read more
Ninety floral industry members gathered in Denver on October 23 for the latest round of the Society of American Florists’ info-packed 1-Day Profit Blast. The event, sponsored by Denver Whole... Read more
Look Out Denver and Columbus, Here Comes SAF’s 1-Day Profit Blast
Looking for a dose of profit-boosting ideas before the holidays kick into high gear? SAF is bringing its popular 1-Day Profit Blast to two markets this fall: Denver, on October 23, and Colum... Read more
Instead of hustling to book more events, review the services you already offer and make sure you’re charging appropriately. Too many florists give away valuable services for free, said Jerom... Read more