The boom years for blooms may be coming to end — at least for now. After two years of strong sales, some florists are seeing fewer transactions alongside higher expenses, writes Derrick Myer... Read more
Ready for a four-letter word? P-r-o-m. If prom work is more burden that boon, you and your team may be missing some of the key “do’s and don’ts” of selling prom work profitably. The time to... Read more
Pop quiz: Who is in charge of profitability at your store? If you said, “the owner” or “the manager,” we’ll understand, but according to industry expert Jody McLeod, AIFD, NCCPF of Annie V’s... Read more
When it comes to weddings and pricing, beauty is usually not a problem for the floral industry. Retail florists excel at beauty. Profitability is another story. Although many florists make g... Read more
