Shiny baubles. Twinkle lights. Candy cane stripes. Ribbon. Tinsel. Glitter. It’s the most ostentatious time of the year! Mindful that many customers have gone to great lengths decking the ha... Read more
You know the old expression, “you never get a second chance to make a first impression.” For phone sales at retail flower shops, that adage is especially true…which is why it drives Sam Bowl... Read more
So get ready here (we) come. The Society of American Florists’ 1-Day Profit Blast heads to Detroit, the historic heart of America’s automotive business and Motown music, on Sunday, May 20. T... Read more
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on Sunday, January 14, in Omaha, Nebraska, for th... Read more
Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’ 1-Day Profit Blast in Philadelphia. During... Read more
With high temperatures expected to reach 102 degrees Fahrenheit in St. Louis, Missouri this Saturday, July 22, florists there can beat the heat and hang out with other florists and growers a... Read more
Imagine the following scenario. A young man visits your website, selects a $50 design and pulls out his credit card. He inputs delivery and payment information and then — balks when he sees... Read more
The countdown is on for the Society of American Florists’ 133rd annual convention, Sept. 6-9, at The Breakers in Palm Beach, Florida — four days packed with educational sessions that tackle... Read more
Get your eyes and iPhones on 50 fabulous designs in “Hawaii-50,” a fast-paced, Pinterest-friendly, made-to-Instagram session at SAF Maui 2016, the association’s 132nd Annual Convention, Sept... Read more
Every year by mid-July, Christmas has arrived at Palmer Flowers in Fort Collins, Colorado. By then, the year’s holiday displays already are appearing — albeit in the back of the 2,220-square... Read more