Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get teens excited about prom flowers and find... Read more
Prom season is here, and as high schoolers prepare for the annual rite of passage, many are forgoing the traditional wrist corsage in favor of handheld bouquets. While not a new trend for so... Read more
The corsage of white spray roses with rhinestone accents, pictured adorning a wrist against a maroon dress, is $40, available through Instagram’s marketplace. Shoppers browsing Instagram can... Read more
Last year, high school students watched as their end-of-year celebrations were canceled due to the COVID-19 pandemic. This year, they’re eagerly anticipating their celebrations coming back w... Read more
Ready for a four-letter word? P-r-o-m. If prom work is more burden that boon, you and your team may be missing some of the key “do’s and don’ts” of selling prom work profitably. The time to... Read more
In the April May issue of Floral Management, we shared two designs that are perfect for teens looking for something a little extra this prom season. We have a bonus design to share now. Reme... Read more
Just as prom fashion has evolved from the demure tea-length dresses of the 1950s to the slinky, form-fitting cuts popular now, customers today shop for corsages and boutonnieres differently... Read more
Two years ago, Schneider’s Florist became the go-to source for teenage boys preparing for prom in Springfield, Ohio thanks to a new offering: tuxedos. “We’re the only place in town to rent t... Read more
Prom, one of high school’s most celebrated rites of passage, is quite an expensive experience. According to a Visa survey, the average American family spends $919 on the big night. Mindful t... Read more
For the third straight year, Andreia Boscato Muller, AIFD, the owner of The Flower Studio in Altamonte Springs, Florida, donated her time and her talent to provide a glamorous prom experienc... Read more
