A new social media campaign conducted throughout April by the Society of American Florists scored big with prom-goers, garnering 2.4 million impressions. Targeted to girls ages 15 to 18, the... Read more
In just the first week of paid promotions by the Society of American Florists, a video designed to get teen girls excited about prom flowers has generated more than 900,000 impressions on In... Read more
To help members get teens and their parents excited about prom flowers, the Society of American Florists added a promotional video to its Prom Resource Center at safnow.org/prom. The 26-seco... Read more
Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their business, start marketing your prom flowers n... Read more
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. This past prom season, in partnership with Asocolflores, the Society o... Read more
Prom season is in full swing, and it is often the first time teens buy flowers from a local professional florist. Get those teens coming to your shop for their prom needs, and you could scor... Read more
The Society of American Florists is using a new public relations program and a major rite of passage to connect teens and flowers. Prom season is the ideal time to help “teens feel a greater... Read more