A new social media campaign conducted throughout April by the Society of American Florists scored big with prom-goers, garnering 2.4 million impressions. Targeted to girls ages 15 to 18, the... Read more
In just the first week of paid promotions by the Society of American Florists, a video designed to get teen girls excited about prom flowers has generated more than 900,000 impressions on In... Read more
As the adage goes, seeing is believing. That’s why Rissee Zimmerman made a visual merchandising display a priority for prom season. To showcase the range of what she can do, the owner of Iri... Read more
Hopeful grooms aren’t the only ones pressured to make grand gestures these days. Over the past 15 or so years, high school students have been coming up with creative, clever and over-the-top... Read more
To help members get teens and their parents excited about prom flowers, the Society of American Florists added a promotional video to its Prom Resource Center at safnow.org/prom. The 26-seco... Read more
Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their business, start marketing your prom flowers n... Read more
When it comes to prom, volume is the name of the game. To maximize efficiency and profit potential, one Indianapolis florist has developed a system: prepping and packaging hard goods before... Read more
Prom, No Pain, More ProfitReady for a four-letter word? P-r-o-m. At least, that is how some florists look at prom season — which brings potential for sales (and younger customers with a life... Read more
A popular athlete surprised a fan with a rose corsage and slow-dance on NBC’s The Tonight Show Starring Jimmy Fallon on May 17. The high-profile exposure came one day after the Tim Tebow Fou... Read more
