It’s crunch time before a major holiday and you want to squeeze in a few final sales. Post movie quotes to motivate procrastinators without resorting to the obvious (and boring) message, “Or... Read more
An effort to raise money for teens with special needs has the floral industry asking a nonprofit headed by a popular athlete to reconsider its well-intentioned approach to philanthropy.... Read more
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members at safnow.org/prom. The graphics show corsages... Read more
Influenced by movies, television shows and fashion magazines, high school students develop a fairytale vision of prom night that’s very sparkly — and very expensive. A florist in upstate New... Read more
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. This past prom season, in partnership with Asocolflores, the Society o... Read more
A new generation of high school students has embraced a bold, colorful style of prom dress that recalls their African heritage. Not surprisingly, they’re sharing the new looks all over socia... Read more
Prom season is in full swing, and it is often the first time teens buy flowers from a local professional florist. Get those teens coming to your shop for their prom needs, and you could scor... Read more
The Society of American Florists is using a new public relations program and a major rite of passage to connect teens and flowers. Prom season is the ideal time to help “teens feel a greater... Read more
Having a hard time growing your wedding business — or your corporate sales? (Or, insert just about any other segment in the above sentence…) It might be time to ask for help, from the very c... Read more
Teens (more likely their parents) shell out anywhere from $700-$1,200 on prom today — and they’re not skimping on the flowers. Retail florists report selling prom pieces upwards of $50 to $7... Read more
