Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s October 11 Petal It Forward event. Liza Atwood, CEO of F... Read more
From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few extra hands on deck to help with your Oct.... Read more
By the end of today, tens of thousands of Americans will have shared free flowers with family, friends and strangers — experiences that will lead to tears and squeals, along with heartfelt t... Read more
At press time, florists in 44 states in 147 cities and Canada had told the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 11. That leaves... Read more
From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract positive publicity for their Petal It Forward e... Read more
Even if you’ve closed your shop, you can still capitalize on one of the biggest floral holidays of the year, by promoting virtual arrangements — pretty placeholders that hint of real blossom... Read more
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American Florists’ big winter sale. During SAF’s Win... Read more
“Close at 5? Oh no, Santa won’t be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours here) #holidayshopping #happyholidays... Read more
“All I Want for Christmas is Hue,” “Life of the Party,” and “Friendships are evergreen” are among the latest graphics added to the Society of American Florists’ Social Media Content Calendar... Read more
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the Society of American Florists-led feel-good... Read more
