Looking for a new pitch to promote your shop’s floral services to business clients? Want to draw in business from interior designers or architects? Or want to share some smart posts to engag... Read more
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of flowers and generates serious cash. The Ame... Read more
Make sure consumers know that they can shop with you in-store or online on Small Business Saturday, Nov. 25. American Express provides free customizable promotional resources, including a po... Read more
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some serious moolah. The American Floral Endowme... Read more
Petal It Forward Participants Recount Stories of Delight, Surprise and Comfort
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social media — after last week’s Petal It Forward.... Read more
Marketer of the Year Award Presented On-Site During Field to Vase Dinner
Hurricane Irma may have delayed the presentation of a $5,000 award to the 2017 Floral Management Marketer of the Year winner, but last weekend this year’s prize-winning campaign finally got... Read more
Petal It Forward Wrap Up: Share Updates, Say Thank You
You gave away your last pair of Petal It Forward bouquets hours ago. Now, toot your horn, follow up with reporters and say thank you to all involved. “Start by sharing an enthusiastic post o... Read more
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort nationwide, with events planned in all 50 s... Read more
Amplify the Buzz: Support the Petal It Forward Thunderclap
Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the industry to spread the good news and help... Read more
Craving More Reaction on Facebook? Go Live.
Here’s a scenario that might feel familiar: You come up with a great promotion or new holiday design, create a cute photo, write a snappy caption and post everything to Facebook — only to he... Read more