Having a robust and competitive online presence is more important than ever. That’s why the Society of American Florists devoted an entire day to the topic (Wednesday, July 29) during its Re... Read more
What can local florists do to tap into community ties and refine their messaging to better connect with area customers? How and why are leadership best practices evolving during the pandemic... Read more
In “The Big Flower Fight,” Netflix’s international floral design competition, teams face off in a series of challenges, creating elaborate installations that tested their imagination, mechan... Read more
How has the pandemic reshaped consumer behavior — and how long lasting will those changes be? What are the key motivators for floral purchasing? And, what strategies do you need today to lea... Read more
A new report found that May 2020 global ecommerce sales eclipsed the entire 2019 online holiday shopping season, growing almost 80 percent compared to May 2019. As the pandemic continues to... Read more
If you’re not yet registered for the Society of American Florists’ all-virtual Reinvention Summit taking place next week, from July 27-31, don’t worry. There’s still time to register! You wo... Read more
When SAF’s Reinvention Summit kicks off July 27, it will include more than 15 targeted sessions, including keynote addresses, panel debriefs, roundtable discussions and an appearance by cont... Read more
Five months into the pandemic, business owners face new hurdles as the threat of the virus remains constant, and local, state and national leaders impose new restrictions, change strategies... Read more
The Society of American Florists is extending the deadline for coveted industry awards this year to Spring 2021, giving floral community members more time to nominate their peers — and their... Read more
By now you’ve heard all about the Society of American Florists’ first ever all-virtual Reinvention Summit taking place July 27-31. SAF recently unveiled even more details for this five-day e... Read more
