When a mistake happens at H-E-B’s BLOOMS Floral Shops, Joe Don Zetzsche trains his team to ask the person responsible an important question: Are you OK? “It’s part of our philosophy: No one... Read more
How will consumer behavior evolve in the near- and long-term as Americans wrestle with what it looks like to shop, socialize, congregate, work, play — and, well, live — in the age of an ongo... Read more
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring holidays tell us about floral spending — and... Read more
The Society of American Florists has unveiled new details for the Reinvention Summit scheduled for July 27-July 31, 2020. You won’t want to miss out on this multi-day targeted virtual event!... Read more
Last week, the Society of American Florists announced that in keeping with government regulations regarding travel and crowd size, the association has decided to cancel SAF Phoenix 2020, whi... Read more
