You’ve developed a profitable workshop and a marketing plan to get registrations, and the event was a success! But if you really want to leverage the experience to boost your business, you’l... Read more
Are you hyper-focused on attracting new customers? If so, you may be neglecting a better source of revenue: repeat customers. Returning customers spend more money and spend more often, notes... Read more
The pandemic brought many florists scores of new customers who wanted to connect with loved ones they couldn’t physically see. Can you count on their continued business? Not unless you follo... Read more
