SAF’s Petal It Forward Generates 81.9 Million Impressions
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers, encouraging them to talk about — and delight... Read more
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke with local and national media about holid... Read more
Surrounded by cameras and dozens of flower arrangements outside the NBC studios in New York City, the Today Show’s Savannah Guthrie asked Starbright Floral Design’s Nic Faitos what a s... Read more
Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists has prepared a number of tools to make it ea... Read more
Now is peak season for reporters to conduct research for their Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. “Test order” stories detail every aspe... Read more
Journalists don’t pull any punches when reporting on the good, the bad and the ugly of Valentine’s Day. Right now, they’re in research mode, posing as consumers ordering fl... Read more