Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several “test brands” including Kate Spade, JackThreads... Read more
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of American Florists Mid-Year Economic Outlook Su... Read more
Knowing what to charge wedding and event clients can be tricky. When retailers miscalculate, they risk not making a profit. Fortunately, help is on the way. “Creating a profitable event pack... Read more
A late summer and early fall that read like something out of a science fiction movie — hurricanes, volcanoes, grounded planes, backlogged ports — has created new challenges for the floral in... Read more
The most wonderful time of the year can turn into a real headache for retailers who use the wrong seasonal greeting with customers. Just ask Starbucks, which ran into such trouble last year... Read more
If you aren’t satisfied with the number of customers opening your emails, it may be time to take a look at your subject line strategy and rethink your approach. According to DigitalMa... Read more
