What does a red stapler have to do with a fulfilling, lasting career in the floral industry? For Drew Gruenburg, the Society of American Florists’ longtime chief operating officer and the wi... Read more
By Paul Goodman, MBA, CPA, PFCI Starting to think about your next phase of life, and what it might feel like to pass on your business to a successor? There are a number of questions you sho... Read more
One of the industry’s most beloved designers and educators, Ardith Beveridge, AAF, AIFD, PFCI, CAFA, MSF, the 2012 winner of the Society of American Florists’ prestigious Tommy Bright Award,... Read more
Below is an insightful article written by long-time Washington insider Rich Galen. The article was originally published in his bi-weekly newsletter Mullings (to which anyone can subscribe f... Read more
Among the many celebrations planned for SAF Palm Beach 2017 but thwarted by Hurricane Irma: A fond, industry farewell to Peter Moran, the Society of American Florists’ longtime CEO who will... Read more
The Society of American Florists’ chief executive officer, Peter Moran, will retire at the end of the year from his post after 33 years with the industry’s national trade association.... Read more
A woman known for her tenacity, intelligence, fearlessness and deep, deep love of the floral industry will soon take on a new role — retiree. Lin Schmale, the Society of American Florists’ s... Read more
A longtime retail flower shop is at the forefront of a new effort to encourage more Americans to save for retirement. Thanks to a connection forged by the Society of American Florists (SAF),... Read more
