Before you write off Mother’s Day 2017 and turn your attention fully to summer weddings and fall/winter planning, make sure you’ve responded to any customer feedback — including praise. Resp... Read more
Five Ways to Make Customers Feel More Love on Social Media
Want a super-fast way to stand out on social media? When you respond to customers’ comments — positive and negative — sign your name. Doing so humanizes your business, and lets customers kno... Read more
Only 13 percent of family-owned businesses make it to the third generation, according to the SC Johnson College of Business at Cornell University — and Palm Springs Florist in California fal... Read more
If a glowing online review is like fertilizer to a flower garden, a negative review is a weed. Left alone, it can draw attention and resources away from what you’ve worked so hard to cultiva... Read more
Among the reviews for Ashland Addison Florist is this 5-star review: “This was by far the easiest experience I’ve had ordering flowers remotely. The shop was very accommodating and ask... Read more
Online reviews. Pay-per-clicks. QR codes. For retail florists, driving customers to the digital marketplace requires the same attention to detail as maintaining a brick-and-mortar shop. Just... Read more
Between juggling supply chain and staffing issues and the daily logistical challenges of selling a perishable product, many floral professionals lack the time to be intentional with their ma... Read more
You and your team are deep in Valentine’s Day prep mode now, but don’t neglect online review best practices. In Floral Management magazine, Art Conforti, PFCI, recently shared why one word —... Read more
Before the ball drops on New Year’s Eve, carve out time to meet one-on-one with your staff and review the highs and lows of 2017. Annual employee evaluations “are vital” to the success of an... Read more
We know a certain mega holiday is only a month away, but before you turn the page on December 2016 holiday work, take the time to follow up on some of your Christmas connections. Your sales... Read more