There are now just 77 days to go until Christmas 2016. For many florists, that means it’s time to promote and finish planning your annual holiday open house. According to a recent Soci... Read more
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters how great it feels to both give and receive... Read more
Instead of hustling to book more events, review the services you already offer and make sure you’re charging appropriately. Too many florists give away valuable services for free, said Jerom... Read more
During a visit to to Fassler Florist in Fort Wright, Kentucky, last week, SAF Chairman Shirley Lyons, AAF, PFCI, of Dandelions Flowers and Gifts in Eugene, Oregon, saw a familiar poster that... Read more
