An award-winning floral designer from Vancouver, Canada, is the winner of the Society of American Florists’ 51st annual Sylvia Cup Design Competition. Donald Yim, AIFD, PFCI, of West Van Flo... Read more
With Far-Reaching Public TV Show, J Schwanke Wins ‘Marketer of the Year’
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of the Year honors. The award, sponsored by... Read more
Members of the Society of American Florists elected three new leaders — one from each segment — to serve on its Board of Directors during SAF Amelia Island 2019, the association’s 135th annu... Read more
During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues that affect your business every day. They... Read more
A university professor responsible for improving the quality of some flowers and mentoring countless students. A floral designer celebrated for his high-style designs — and commitment to gi... Read more
The U.S. economy is strong now — but how do you prep for what the future will bring? That’s a question on the minds of many floral industry business owners and entrepreneurs, and it’s a ques... Read more
Here’s a new reality you deal with every day: Customers who spend hours on Instagram want the latest and greatest in design. How can you clear the noise and position yourself as their go-to... Read more
Last month in Floral Management, we outlined some of the expected highlights from a packed program at SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention. The... Read more
Florists looking to stand apart from competitors who treat floral gifts like commodities have a powerful resource available to them next month: The Society of American Florists’ Outstanding... Read more
The worst day of the year for the stock market. New tariffs. Inverted yield curves. Do headlines about the economy have you worried? Take a breath, advises Charlie Hall, Ph.D., professor and... Read more