As Jenny Behlings, AAF, AIFD, PFCI, SDCF, listened to the Kick-Off address at SAF Palm Springs 2018, one phrase piqued her interest: “workplace culture.” Like many floral industry members, B... Read more
Standing ovations and tears of joy were the order of the evening earlier this month when Teleflora awarded its fourth annual Tom Butler “Floral Retailer of the Year” Award to former SAF chai... Read more
A renowned researcher, prolific speaker and mentor to college students is the recipient of the Society of American Florists’ 2018 Alex Laurie Award. The association honored Paul A. Thomas, P... Read more
When Pat and Allen Houck struck up a conversation earlier this month with Jennifer Sparks, the Society of American Florists’ vice president of marketing, they had no idea the informal chat w... Read more
Fun, sun, new products, inspiration, practical takeaways, and 50-plus info-packed educational sessions targeted to address some of the floral industry’s top challenges and opportunities. The... Read more
Last Friday, SAF members took to the links in support of the Society of American Florists political and legislative activities during the 26th Annual Golf Tournament in conjunction with the... Read more
When you work the land for decades, you understand that results take time and patience. When you plan for and rebound from whatever nature throws your way, you know that resiliency and attit... Read more
A floral designer known for her warmth, talent and passion received the floral industry’s highest honor posthumously last week, when she was inducted into the Society of American Florists’ F... Read more
Charles R. Hall, Ph.D., Professor & Ellison Chair in the Department of Horticultural Sciences at Texas A&M University, received the 2018 SAF Paul Ecke, Jr. Award Saturday, Sept. 15,... Read more