A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s highest honor for floral educators. Deborah De... Read more
The 50-plus educational sessions at SAF Palm Springs 2018, the Society of American Florists 134th annual convention in mid-September, focused on topics such as attracting talent, digital mar... Read more
When Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, stepped into a hotel ballroom last week for the Society of American Florists’ 50th Annual Sylvia Cup Design Compet... Read more
Among the 19 floral designers participating in the 50th Annual Sylvia Cup Design Competition at SAF Palm Springs 2018 are 12 members of the American Institute of Floral Designers, eight past... Read more
Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American Grown, the Society of American Florists i... Read more
by Jennifer White and Jenny Scala The Society of American Florists will honor Blair Winner with the Gold Medal Award during SAF Palm Springs 2018, the association’s 134th Annual Convention a... Read more
The Society of American Florists will honor seven professionals with induction into Professional Floral Communicators – International (PFCI) during the Stars of the Industry Awards Dinner on... Read more
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of the Industry Awards Dinner on Sept. 15 at SA... Read more
The Society of American Florists will celebrate the longevity of four floral industry businesses with the SAF Century Award during SAF Palm Springs 2018, the association’s 134th Annual Conve... Read more
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers — not to mention a cool $3,000 cash prize... Read more