Picture this: a slate of more than three dozen experts on hand offering advice to improve your marketing, cut your costs, increase your sales, and more; a ballroom full of exceptional new va... Read more
SAF Convention to Cover Staffing from All Angles
Despite an apparent epidemic of college graduates struggling to find a job and Americans’ growing appetite for plant-based movements, including farm-to-table restaurants and guerilla gardeni... Read more
Apply to Win Floral Management Marketer of the Year Award
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all ma... Read more
Are you an active volunteer in your community? Have you volunteered on a committee or on the board of directors of a local, state or regional allied floral society? Have you attended an educ... Read more
While the Hollywood Foreign Press Association honored the best in film and American television on Jan. 8, the floral industry celebrates its leading professionals in September — and the dead... Read more
Deadlines Approaching for Awards Nominations
You could be the one who pinpoints the next Floriculture Hall of Fame inductee or another top industry award recipient. Or, you might be standing in the spotlight as an inductee to the Ameri... Read more
Cutting-edge information on technology, practical tips on bringing out the best in employees and improving sales, big picture perspective on economic and consumer trends, insight on exciting... Read more
Floral industry business owners who are responding to new trends in customer service and demand, and paying attention to economic shifts at the macro level, have good reason to be cautiously... Read more
The Society of American Florists celebrated the longevity of four floral industry businesses with the SAF Century Award during SAF Maui 2016, the association’s 132nd Annual Convention... Read more
A business and industry leader who heads the country’s largest flower bulb grower is the recipient of the Society of American Florists’ 2016 Paul Ecke, Jr. Award. Leo Roozen, AAF, pres... Read more