An international expert in floral care and handling and dedicated volunteer to the Society of American Florists’ (SAF) annual Outstanding Varieties Competition, Gay Smith received the... Read more
Oriental Lily ‘Tabledance’ won the Best in Show title in the Outstanding Varieties Competition during the Society of American Florists’ 132nd Annual Convention in Maui, Hawaii on Sept. 22. T... Read more
Dwight Larimer, AAF, PFCI, president of DESIGN MASTER color tool, inc. in Boulder, Colorado, received the floral industry’s greatest honor on Sept. 24, induction into the Society of Am... Read more
A renowned researcher on plant growth regulators who developed numerous tools and resources for the industry is the 2016 recipient of the Society of American Florists’ (SAF) Alex Lauri... Read more
Tom Bowling, AIFD, PFCI, of Fairfield, Ohio, was honored for lifetime achievement in floral presentation as the recipient of the 2016 Tommy Bright Award. The Society of American Florists (SA... Read more
Missing Your Motivational Mojo? Find it at SAF Maui 2016
Is your sales team stuck in the same-old, same-old? Are you struggling to motivate people to increase average transactions and go after bigger sales? Sales and customer service ace Tim Hucka... Read more
Get your eyes and iPhones on 50 fabulous designs in “Hawaii-50,” a fast-paced, Pinterest-friendly, made-to-Instagram session at SAF Maui 2016, the association’s 132nd Annual Convention, Sept... Read more
Florists who want to add a dash of something new to their design room and coolers will soon have the chance to review more than 5,000 stems of the best flowers and unique plants on the marke... Read more
Get ready for a crash course in the hottest products on the market as the wacky professors from Professional Floral Communicators – International (PFCI) take the Premier Products Showcase to... Read more
Two dozen of the nation’s best floral designers will be given the same flowers, foliage and design supplies — and two hours to create the surprise challenge —at the 49th Annual Sylvia Cup De... Read more