Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving force in floral sales. How does a floral bu... Read more
Continuing education is one of the best investments floral professionals can make in their careers. The Society of American Florists’ annual convention offers more than 20 educational sessio... Read more
The pandemic brought many florists scores of new customers who wanted to connect with loved ones they couldn’t physically see. Can you count on their continued business? Not unless you follo... Read more
The Sylvia Cup Design Competition is a tradition that celebrates the art of floral design, creativity and the ability to work under pressure. Several past winners and judges shared what the... Read more
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new and different floral product so she can e... Read more
Conversations about race relations have highlighted how inequity, intentional or not, is entrenched, permeating practically every part of society — perhaps even your business. Wondering how... Read more
If you thought attracting and retaining talent was a challenge pre-COVID, brace yourself for recruiting in a post-pandemic world, advises HR expert and featured SAF Orlando 2021 speaker Glen... Read more
During the pandemic, retailer Carma White says she relied on SAF’s virtual events and content to keep her business moving forward. So when she saw registration open for SAF Orlando 2021, she... Read more
Connecting with Peers Pays Off
Jodi McShan, AAF, AIFD, CFD, PFCI, knows who has the best secrets for improving her business — her peers. And at SAF Orlando 2021, she plans to take advantage of networking time to come away... Read more
After more than a year and a half of slogging it out in your own business through the pandemic, wouldn’t it be nice to share stories with peers — in person — who have been in your shoes? Tha... Read more