The Society of American Florists has brought the expert knowledge shared at its annual convention to the floral industry with access to a sample of 2021 annual convention sessions available... Read more
The results are in: SAFPAC’s annual fundraiser tallied a record-setting $35,050 in contributions and pledges at SAF Orlando 2021. Twenty SAF members contributed $1,000 or more — an all-time... Read more
By the time Janet Woloszyk had returned from the Society of American Florists’ annual convention she had already taken advice she’d gleaned from education sessions to make improvements to he... Read more
Florist Kenneth Royer, AAF, was an industry pioneer. As a second-generation owner of Royer’s Flowers & Gifts, in Lebanon, Pa., Royer was the first florist in the country to implement com... Read more
The floral industry will continue to see historic sales and constricted product availability into 2022 and perhaps later, demanding much-needed technological advances, economist Charlie Hall... Read more
More than 350 floral professionals from 39 states and 5 countries have gathered in Florida this week for SAF Orlando 2021, the Society of American Florists’ 136th annual convention. The even... Read more
Successful plant breeding can produce disease-resistant plants that have a longer shipping and vase life, all while providing retailers, wholesalers and growers with fresh and vibrant colors... Read more
The Society of American Florists announced safety protocols focused on keeping convention attendees healthy amid a surge in Covid cases. “The safety and comfort of everyone at the convention... Read more
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new and different floral product so she can e... Read more
Conversations about race relations have highlighted how inequity, intentional or not, is entrenched, permeating practically every part of society — perhaps even your business. Wondering how... Read more
