The only thing constant in life is change — a message the global pandemic drove home hard. Floriculture professionals adapted, reimagining longstanding business practices almost overnight. T... Read more
Convinced your shop’s reputation is so amazing you can settle for an “okay” website? Think again. Overall e-commerce grew by a whopping 44 percent last year according to Digital Commerce 360... Read more
Want to drive consumers to your website? You need to understand machine learning says Google Chief Search Evangelist Nicolas Darveau-Garneau, who will share his insights during SAF Orlando 2... Read more
Anna Page knows the best place to learn how to grow her business is at SAF’s annual convention. And at SAF Orlando 2021, she is looking forward to learning how to evolve her e-commerce opera... Read more
After more than a year and a half of slogging it out in your own business through the pandemic, wouldn’t it be nice to share stories with peers — in person — who have been in your shoes? Tha... Read more
Despite a shorter event format – 2.5 days instead of the usual 3.5 — fresh product, trends and design will have just as big of a platform at SAF’s 136th Annual Convention as in previous yea... Read more